Initial results

Sales funnel was a mixture of success and failure.

  • 150 vistors in one day
  • 2 sales in one day
  • 1.5% conversion (significantly higher than directing traffic to front page of my web site)


  • 33 cents per clickthrough on the facebook ad
  • $25 spent per customer acquisition
  • $12.50 per sale – $6 dollar shipping and product cost
  • lost $37 on the experiment



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