New landing page

3 ads placed for the new landing page for the headphone amp.  For what it’s worth the calculation is as follows:

  • Cost $40
  • Shipping $10
  • Customer acquisition budget $30/customer
  • sales price $120
  • profit per sale $40

Operating margin is 33 percent based on those estimates.

I budgeted 100 dollars for the test ads, stay tuned results in a few days.

This shouldn’t be as hard as it is, but it’s kind of like the first time you play big boy poker at a real casino.  Your whole feeling is different when you have money on the table.  Burning through a hundred or so dollars in a day or two of ads with no guarantee of any return is emotionally more difficult than you think.

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