3 ads placed for the new landing page for the headphone amp. For what it’s worth the calculation is as follows:
- Cost $40
- Shipping $10
- Customer acquisition budget $30/customer
- sales price $120
- profit per sale $40
Operating margin is 33 percent based on those estimates.
I budgeted 100 dollars for the test ads, stay tuned results in a few days.
This shouldn’t be as hard as it is, but it’s kind of like the first time you play big boy poker at a real casino. Your whole feeling is different when you have money on the table. Burning through a hundred or so dollars in a day or two of ads with no guarantee of any return is emotionally more difficult than you think.